This is a project granted by Innovate UK which involved Transport API, ustwo and TfL’s Innovation team. Please note that this project is currently under NDA.
As a Product Lead in this project, I was responsible for:
The core team included: 1x Product Lead / Product designer, 1x Developer, 1x Product owner and 1x Agile coach.
As my first experience as Product Lead on the project, my biggest learning was how to set up a project for success. This means making sure that the structure was clear from the get-go and the team had enough input on the product strategy.
ustwo & Barclays worked last December 2014 to translate Barclaycard mobile to larger devices. We used the iPad as the main device to formulate our hypothesis.
My role was Senior Interaction designer and I worked with another UX Designer, 2 Visual designers and 1 UI Developer.
Our process was a combination of Lean UX and Design sprints. We created a set of assumptions that we filtered down to 2 different hypothesis. We sketched together some concepts for these 2 propositions. We divided in 2 teams and each one iterated concepts. Each team performed user testing with ustwobies that used credit cards.
The ideation phase ended with a usability session of the concepts by Seren, Barclay’s official user testing partner. After that, we shared our findings with Barclaycard our recommendations on a document.
An intense and great experience, as it was my first interaction with Design sprints. A useful technique to get you to results in less than a week.
Different disciplines within a team help to create better concepts. To engage with engineers also help to discard unfeasible ideas from the get-go.
bwin.party is one of the leading companies in sports and casino games. Back in 2012, mobile was a new channel for growth. I worked with the engineering team to adapt their products to html5 technologies.
After the analysis of the different games in bwin.party’s portfolio and a competitor analysis. Followed by insights from customer service, analytics and interview with VIP experts to overcome legal restrictions for accessing real players.
With all this knowledge I created concepts with some members of the development team and designers from the games studio team. We performed some guerrilla testing with people around the office as it was hard to get to do it with users in the first place.
In parallel to this templates project, there were 3 different mobile games in development that we thought were good candidates to test the new template system we created. This assumption was proven right a few months later as the performance of the overall game improved, it was mobile friendly, we included new features, reduced times of development and also improved the overall satisfaction from users.
One of the learnings from this project was how to work with remote teams as the majority of designers and developers were in Hyderabad (India) and Vienna (Austria). This implied a general improvement of my communication skills and improved also my attention to detail.