Tesco launched on 2012 the first generation of the hudl. An Android tablet with a competitive price of ~£100. The majority of these devices sold to young families, as a Christmas gift for kids. Tesco used this learning to improve the hudl’s experience for young families.
I worked in one the hudl2 apps targeted for parents and children: Child Safety. We launched it in collaboration with The Parent Zone. An organisation that supports the online rights of families in the UK.
Child Safety provided parents more control over a hudl2. To reassure them, their kids will be safe and secure while using the tablet and online. The hudl2 sold 35.000 units in 2 days and completely sold out all stock units in a year, praised with excellent reviews.
“The parental controls are some of the most comprehensive and easy to use on any device, let alone a tablet”. The Guardian
“Setting up a new profile is quick and easy, taking less than a minute and allowing you to upload a photo.” Recombu